It’s a local collective and Stigma Room – a collective of architects, artists, and researchers – have transformed a ground floor retail into a contemporary bath house in Notting Hill, London, for skincare brand Malin+Goetz and the Arts Council England.
The pop-up gallery seeks to reclaim, re-energise, and re-imagine the UK’s high streets - post pandemic - through a mixed used strategy of introducing cultural programme into what is usually a consumption led experience.
The curation, “Zao Tang” (bath house in Chinese), stems from an on-going exploration of the intersection between Asian identity and feminism, and the cultural charge of Asian bath houses as a ground for social exchange. The gallery not only serves as a platform for creatives of colour and their works to reach a wider community, but also as an open invitation for communities and cultural organisations to connect through art, host activities in this public room, and reclaim ownership of our streets.